THURSDAY
9:00 – 10:00 Understanding Marketing & Maximizing AlignLIfe Marketing System
Facilitator: Dr. Joseph Esposito – All Team
Understand how to effectively leverage all four domains of marketing for the greatest impact in your community. Internal marketing requires a team commitment; external marketing requires two components: setup and delivery; digital marketing requires a partnership with corporate and branding requires both an investment and a plan for distribution. Learn how to build a marketing six-pack to maximize all four domains on Monday morning.
10:00 – 10:30 Mystery Training Session
If we told you what this training was about…it wouldn’t be a mystery 🙂
10:30 – 10:45 BREAK
10:45 – 12:15 The Science of Social Proof
Facilitator: Dr. Joseph Clarino – All Team
Recommendations, reviews, and testimonials are the simplest, yet most effective ways to generate new business. It is not a sprint but a marathon so engage, execute and, most importantly, be consistent. Learn the secrets to create lead flow from these social proof tactics that’s steady and, most importantly, free of charge.
12:15 – 1:45 LUNCH (On Your Own)
1:45 – 3:15 Better Results Faster – Getting Guests To Your Workshop (1 of 2)
Facilitator: Dr. Joseph Esposito – Doctors Script (Master 4-6)
The Better Results Faster Workshop is the last step of conversion and the first step of retention. The most overlooked method of growing your clinic is to keep your current patients. Learn how to increase attends to this impactful event.
Managing Digital Leads
Facilitator: Dr. Joseph Clarino – Staff
Learn how to follow up with digital leads to validate their health concerns, build an empathetic condition, create curiosity and schedule an appointment.
3:15 – 3:30 BREAK
3:30 – 5:00 Health Screenings – Create curiosity and drive opportunities
Facilitator: Dr. Joseph Clarino / Dr. Thomas Mercante – All Team Role Play Script
Health Fairs and spinal screenings have been the most consistent and reproducible way to build the largest clinics in the world. This is a grassroots effort to connect with people and teach them a new way to create an optimal level of health.
5:00 – 5:15 Review Your Post Training Strategic Plan Document
HOMEWORK: Review Scripts
FRIDAY
9:00 – 10:30 Managing a Marketing Calendar
Facilitator: Dr. Joseph Clarino – All Team
One of the primary problems doctors have when scaling a clinic is a lack of planning, especially in regards to marketing. Learn the science and art of building an active, staff-driven marketing calendar.
10:30 – 10:45 BREAK
10:45 – 12:15 Corporate Wellness Workshop (1-2)
Facilitator: Dr. Joseph Esposito – Doctors Breakout Script
Corporate talks are amazing opportunities to help more people and drive more revenue. Learn the details of how to give a presentation that will close the room in under 20 minutes.
10:45 – 12:15 ABC’s of the Front Desk
Facilitator: Dr. Joe Clarino – CA’s
In this session, teams will roleplay the ABCs of front desk chatter. ABC stands for Always Be Closing. Help define what we are promoting every time a patient walks in and out of the office.
12:15 – 1:45 LUNCH (On Your Own)
1:45 – 3:15 The Foundations of an Ideal Team
Facilitator: Dr. Joseph Esposito / Dr. Joe Clarino – All Team
Learn the Eight Steps of Building a Team: Org Chart, Job Description, Team Huddles,/Team Meeting,/Team Trainings, Monthly Meet UPS, (Scorecard), Quarterly Reviews, Corrective Action (Do’s and Don’ts)
3:15 – 3:30 BREAK
3:30 – 5:00 Better Results Faster Close (2 of 2)
Facilitator: Dr. Joseph Esposito / Dr. Chris Bedenbaugh – Doctors
The Better Results Faster Workshop is the last step of conversion and the first step of retention. Learn how to master the close of this essential component of the AL system.
5:00-5:15 Review Your Post Training Strategic Plan
HOMEWORK: Review Corporate Workshop, Review Data from Thursday’s Marketing Efficiency Presentation to prepare to build your strategic plan
SATURDAY
9:00 – 10:30 Understanding Core Values, Eliminating Fear and Building a Loyalist Team
Facilitator: Dr. Joseph Clarino – Doctors
Learn how to build an empowered and loyal team by eliminating fears and honoring your core values.
10:30 – 10:45 BREAK
10:45 – 11:45 Corporate Talk – Market Where Your Patients Live (2 of 2)
Facilitator: Dr. Joseph Esposito – Doctors
Corporate talks are amazing opportunities for chiropractors who want to gain a larger market share of business, help more people and drive more revenue. Learn how to give an effective presentation where you close the room in under twenty minutes.
10:45 – 11:45 10 Points of a New Patient Referral
Facilitator: Dr. Joe Clarino / Amanda Spokitos – CA’s
In this session, we will review and roleplay the 10 points of any new patient referral process in your clinic. Hitting 10 out of 10 can double your internal lead generation.
11:45 – 1:00 LUNCH (Provided by AlignLife)
Lunch & Patient of Week Demonstration
Facilitator: Dr. Joseph Esposito / Amanda Spokitos
Attend a live Patient of the Week Celebration where you role-play the entire experience! An amazing process that will help you gain the confidence to do the event when you return to your practice next week.
1:15 – 2:45 “Build Your 2020 Six Pack”
Facilitator: Dr. Joe Esposito – All Team
Refine your six-pack as well as your immediate, 90 days and one-year marketing goals and submit it for your coach to guide you through the execution of your plan.
2:45 – 3:15 Group Share – Next Steps
Dr. Joe Clarino / Dr. Joe Esposito – All Team
Share your companies Six Pack, Your Marketing Calendar and Post Training Strategic Plan.
3:15 – 3:45 Closing
Dr. Joe Clarino – All Team
Gratitude Share. Next Training Sign Up Opportunities.